A new lingerie and sex toy shop in a southern California mall is putting Victoria’s Secret and their notoriously inappropriate advertising to shame with explicit, pornographic images flashed to passersby outside its walls.

According to Michelle New of the Alliance to Protect Children, Honey Birdette has begun “projecting large images onto a TV screen OUTSIDE their store facing the inside of the mall,” broadcasting the sadomasochistic fetish gear and sex toys they offer to the general public.

According to a map of the Brea Mall, the Honey Birdette store is nestled among several clothing stores where families may shop, as well as a Build-A-Bear Workshop, ensuring that every child gets a heaping dose of bondage porn during their mall visit.

The brand, which opened its first American shop in 2018, has caused no shortage of controversy in the past with its pornographic ads and its fondness of celebrating gay “marriage” and women’s “equality” with half-naked flash mobs in city streets.

New explains that the managers of the Brea Mall have asked for concerned parents, even those who don’t reside in the Los Angeles suburb, to contact the mall to complain about the vile, pornographic images, as well as to reach out to Honey Birdette directly. She also added that the store has been “less than cooperative” with mall management.

According to a 2017 petition created by Kenneth Thor of Victoria, Australia, Honey Birdette has been subjecting mall shoppers to this pornographic pollution for some time now:

This shop front featured near naked women clad only with sheer lingerie in all their raunchy glory. These images are not something that I wanted my young kids to see, so I hurried past hoping that my kids would not notice.

My heart sank as my 4-year-old daughter suddenly shrieked, “Look! Why is she not wearing any clothes?”. Even worse, her shrieks caught the attention of my 6-year-old son, who came running and together they stared and pointed at the porn-style images trying to make sense of them.

In those brief moments, I remember feeling sad. Sad that my kids had to see these types of images and be exposed to adult concepts so young. The Honey Birdette posters depicting women in hyper-sexualised poses and various states of undress introduces concepts of pornography and sexuality to a hapless public, including little 4-year-old girls like my daughter. The innocence of young children is one of the most precious things in life. These images and the company behind them, robs kids of their innocence.

If I were to hang one of those posters up at my office lunchroom, I’d be summarily dismissed, not to mention sued for sexual harassment.

Since then, even while holding down a full time job and being a busy father, I’ve taken great pains to escalate my concerns through the proper channels. I contacted Westfield Fountaingate to ask why they allowed HB to advertise this way. Their “customer retail experience manager” explained that their storefront ads met the Advertising Standards code, and anyway, there were many other more important things to be passionate about like, junk food advertising to kids, rather than “showing a bit of boob”.

Time to raise the roof, folks!

Contact the Brea Mall now, as well as its corporate headquarters at Simon Property Group, and demand that these hideously inappropriate images be taken down. Call or email Honey Birdette and urge them to do the same. Lastly, check your local mall to see if this disgusting shop is blasting pornography to innocent passersby near you.

We must put a stop to this!

This article was first published on the Activist Mommy website, and is republished with permission. You may not use, copy, distribute, publish, syndicate, sub-license and transmit the whole or any part of such material in any manner and in any format and/or media without the permission of the original publishers.

Picture by Arnold C (Buchanan-Hermit) – Own work, Attribution, Link.